Link Building: Your Complete Guide
Most website owners are interested in building links to their sites. However, this isn’t always the best way to get your content seen. Link building can take a lot of time and effort, so you must understand what it can do for your business before you begin.
The following guide will help you learn more about link building services or methods, why it matters, as well as how you might use these techniques to build traffic and improve your search engine results page (SERP):
What are link-building services?
- Link building is the process of acquiring links to your website from other websites.
- The goal of link-building services is not just about building links to your website; it’s also about creating quality content that will attract other websites’ attention and trustworthiness.
Why link building matters for you and your business?
- Links are a critical component of SEO. Links from other websites act as votes of confidence, signalling to search engines that your content is credible and valuable.
- They also give you some control over where in the SERPs you appear for specific terms, which is important because people tend to click on results that are near the top of their screen instead of scrolling down to find what they’re looking for.
- In addition to improving your ranking position and drawing more traffic, links can help you increase brand recognition and reputation online—both important components of an effective marketing strategy.
Link Building: A Complete Guide
Link building is a long-term strategy. It’s not something you can do overnight, or even in a few months.
It’s important to understand that link building isn’t just about getting links from high-quality websites; it’s also about earning the trust of those websites and developing relationships with their owners and writers over time.
1. Guest Posting and Blog Outreach
There are two ways to get links from other sites: guest posting and blog outreach.
- Guest posting is when you write a blog post for someone else’s site, usually for a fee or in exchange for something like exposure or an interview on their podcast.
- Blog outreach is when you contact bloggers that have similar content to your site, introduce yourself and make sure they know about the great content on your website.
2. Broken Link Building
Broken link building is an excellent way to improve your SEO and drive traffic to your website. The basic idea is that you find broken links on other websites, and then replace them with links to your content.
- You find websites that have broken links (these can be identified by tools like Ahrefs) and contact their webmasters asking for permission to add new links to their site.
- When they approve this request, you will place a link pointing towards one of your pages on that website’s homepage or another highly visible area where it won’t look spammy.
3. Competitor Research and Gap Analysis
You should always be researching your competitors and their strategies, but it’s especially important when you are building links.
- Competitor research helps you understand what content is working for them, why it’s successful, and how to improve your content.
- It will also give you better insight into who is linking to them—this can help you identify new link opportunities or identify potential outreach partners
It’s important to do competitor research early in the process because many of the tactics we recommend require planning ahead of time to execute effectively.
4. Skyscraper Technique and Content Creation
The skyscraper technique is a way to create content that is better than your competitors. It’s all about writing something so good that it towers over the rest of the internet. In other words, you’re going to find high-authority sites and write better versions of their posts.
This strategy is great for two reasons:
- It builds links back to your website.
- It also helps improve your DA by being associated with someone else’s DA (and most importantly – getting them to link back).
5. Internal linking, Anchor Text, and Link Reclamation
Link building isn’t just about getting links from other websites. It’s also important to link internally within your website.
- It helps search engines understand the relationship between your pages (and therefore what they should rank higher in search results).
- Internal linking is a good strategy for bringing new visitors to your site—especially if you have lots of content on multiple pages but not enough backlinks connecting them all.
- You might even consider adding anchor text when creating the anchor text link pointing back from an internal page to another one (i.e., “click here”).
6. Resource Page Link Building (RPL)
The purpose of resource page link building (RPL) is to get links from other sites. Your site can be any kind of online resource, from infographics and PDFs to white papers, eBooks, and more.
7. Unlinked Brand Mentions
It’s also important to make sure that your company is linked when it appears in a news article or blog post. By adding a hyperlink:
- You can increase the chances of the content being shared on social media
- You can drive more traffic to your website.
Unlinked brand mentions are those instances where someone has mentioned your brand but does not have a hyperlink back to your site. This can happen when authors aren’t able to include links in their blog posts due to editorial guidelines or because they simply forgot about it.
However, these unlinked brand mentions should be monitored as they represent opportunities for additional link-building activity because they show that other sites are mentioning you without linking back (and oftentimes even if they did).
8. Infographic link building
Infographic link building is a great way to get links. If you’re interested in buying links, you can use this strategy to build up your site’s SEO and get more traffic. You’ll have the edge over other websites because most people don’t know about this trick, but now you do!
- You can create an infographic of your own or promote someone else’s content if you want. For it to work as well as possible. However, the topic of the infographic needs to be relevant to your business/service and audience.
- You need to share it on social media (and not just once) so that people see it multiple times;
- You need at least one image from each post so that people can easily refer back even if they forget what was said beforehand.
- After sharing it with everyone around town (or online), put them somewhere where people will find them later–like on dmoz or another platform that indexes infographics like Pinterest does today!
9. Influencer Outreach and Marketing
Influencer marketing is a great way to get exposure, traffic, links, and build relationships.
Influencers have large followings on social media and they can help you reach your target audience. When you contact influencers you must be genuine and provide value to them. Try offering something in exchange for their support such as:
- Free products
- Inclusion in your blog posts or newsletter etc.
The Pro Linkers; Your All-in-One Link Building Solution
As outlined above, link building is quite a simple but diverse process. You can do it. But you’ll be making a mistake if you set out to do it all on your own, especially if you’re a business owner and not a link building strategist.
You’ll be wasting your time working in the business instead of working on the business.
You’ll deprive your business from the success you dreamed about. It’s best you entrust the job to an experienced and reliable third-party and focus on generating leads instead.
With that said, we at The Pro Linkers gladly offer our expert assistance to your struggling business. We’ve been helping businesses penetrate deep into the algorithm and establish a strong online presence using our consistent data-based link-building strategies.
Contact us to share your project details with us and allow us to share an insight of what we can do for you!
Why does Anchor texting matter in SEO?
This technique works especially well because it allows users who follow those links through social media platforms like Facebook or Twitter as well as email newsletters sent directly from your site by clicking through them directly off-site without having any control over where they go once they’re done reading whatever information was presented there originally.
What is the purpose of Resource page link building (RPL)?
The goal is to get other sites that have similar content on their site or blog to link back to yours. This will help boost your website’s search engine ranking because Google uses the number and trustworthiness of links as one factor in determining a page’s rank in its index results. The more quality RPL you have, the better for you!
What is the importance of link building?
Link building can help your search engine rankings, so it’s something you should do. If you want to build links, the first thing to know is that it’s not a quick fix. The second thing to know is that link building is not a magic bullet. Thirdly, it’s not a silver bullet either—link building isn’t going to solve all your problems by itself!
Link building should be an essential part of your overall marketing strategy. It’s important to do it right and not rush into it, but the benefits you get from having high-quality links pointing back to your website will more than make up for any time you spend doing things carefully.